Sai ShindeThe part that still lights me up is watching someone use a thing I made and learning I was wrong about how they'd use it.
I've designed for farmers in Indonesia at Jiva, service design where the interface was the smallest part of the problem, and spent a year and a half at Cityflo making buses feel cooler than cars. Along the way I got quietly obsessed with the why underneath every behaviour, so I went back to university to dig into it directly.
I design for an audience of exactly one — the specific person in front of the screen, not a persona on a slide. I keep more notebooks than any adult should, prototype earlier than is comfortable, and I'd rather ship something small and true than something big and vague.
Off the clock I'm usually cooking, over-planning dinner, or walking somewhere in Coventry working out a problem I couldn't solve sitting down.
"Professionally curious" is doing some polite lifting for "nosy." I want to know what you're into, so here's mine first. Drag it into whatever order feels right, click through for more.