About

I'm Sai. Designer by training, chronic note-taker by nature.

Seven years of service and product design, most of it spent in the unglamorous early stages of a project, where the real shape of a problem is still hiding. I've designed for smallholder farmers in Indonesia at Jiva, and spent time at Cityflo convincing people that a bus could be the better choice. That second one, I'm still quietly proud of.

I'm currently at the University of Warwick studying Behavioural and Economic Science — which is mostly me putting academic language around things I've been doing by instinct for years. I'm also building an NLP project on the side, learning microeconomics, and thinking a lot about how systems nudge people without them noticing.

This section is a field notebook. The photographs are mine, taken on walks that go longer than planned, in cities I'm passing through, and occasionally in my kitchen. The "what I'm up to" section gets updated when something shifts. The things I'm underlining are just that, not recommendations, not a curation, just what's caught my attention lately.

I also cook too ambitiously for a weeknight, find restaurants before they have queues, and keep to-do lists that are frankly a little excessive.

If something here makes you want to say hello — please do.